Direct Marketing

Marketing word cloud on a white background.

Marketing is considered as most integral when it comes to the success of a business. As a norm, a business owner must first identify the target client and then developing compelling marketing techniques that will not only target the clientele but also generate sales. A direct mail campaign is a good example of one such technique. However, there exist numerous other techniques which when used can bring effective results to a small business. The following is an overview of some of the best marketing techniques for small business owners

Social media marketing

This is considered as one of the most effective marketing techniques for small business owners. It is estimated that over 1 billion people use social networking sites. This might seem as an astounding statistic to some but if you are a business owner, it loosely translates to 1 billion potential customers. As a norm, social media marketing basically encompasses the use of compelling content to direct users to your website. However, it is important that an individual should focus on the target audience so as to get the best possible results

For instance, the business owner should target users within a given geographical location if the business operates on a physical address. It is also advisable to carry out the marketing campaign within specific circles or groups of individuals who are actually searching for a product or service for better results

Affiliate marketing

Affiliate marketing is also quite effective when it comes to marketing for small businesses. In affiliate marketing, marketers get a small commission by promoting a certain product or service being offered by an SEO service Baltimore.

Affiliate marketing is considered as one of the best marketing strategies for small businesses. This is because affiliate marketers are quite aggressive and well versed with most online marketing techniques and as such, will use every available trick in the book to ensure they generate a sale and get a commission

7-Figure Internet marketers Peter Parks and Andrew Fox are launching version 3 of their highly successful Pay-Per-Click training DNA Wealth Blueprint. You can get the full story by clicking the following link

Read More

Effective SEO Strategies for Small Businesses

In simple terms, SEO (search engine optimization) is a concept where search engine results are shown based on words and phrases that are relevant to what the particular websites are offering. These words and phrases are referred to as keywords. Below are some SEO strategies that a small business can use to market itself:

Defining the objectives of your business

For you to come up with an optimization strategy, you need to define the objectives of your business. They can range from providing a company background, selling, to gathering sales leads.

Choosing targeted keywords

As aforementioned, search engines use keywords to rank websites and web pages. You need to choose targeted keywords that will be relevant to your audience. After listing your keywords, create compelling copy around them. The content needs to be valuable, not just keyword stuffed. There is a need for balance between keyword use and the content’s value and relevance.

Long-tail keywords

You need to use long-tail keywords, in addition to choosing targeted keywords. Long-tail keywords are in essence, ‘extended keywords’. For instance, the long-tail version of ‘SEO’ is ‘effective SEO strategies’. It is easier for your site to rank high for long-tail keywords.

Website design

Your website’s design should allow search engines to index your optimized content. It is better to use keywords as text links to navigate around your web pages, rather than using a button or any other image. Each page on the site also needs to be accessible to search engines.


Link building determines your website’s relevance. It refers to the quality and quantity of other websites that link to your site. Get quality links from major news sites or blogs. Quality links allow your audience to trust your site. Links increase traffic to your site, as people click links from other sites to yours. It takes some time to build quality links, though.


SEO is an ongoing effort. You must keep analyzing your strategy to check for what is working and what is not. Make the necessary adjustments. Ensure that your content is up to date and relevant. It is also important to track your visitor’s behavior with regard to content consumption. For instance, get to know the time when your site gets the highest number of visitors, where most come from, and track whether you are getting the audience that you aimed at initially. You can then post content …

Read More

Email Marketing

For the large companies and brands with big marketing and advertising budgets spending one or seven hundred dollars in advertising is not a big deal. However, for the small business owners and entrepreneurs, every dollar plays a significant role-and investments need to pay off in the real and immediate marketing. Even with this, marketing has always been an afterthought for most entrepreneurs and small business owners. Most of the small business owners fail to create and implement an effective marketing campaign that holds the power to drive brand engagement, boost sales and generate leads. So, are you a small business owner? Do you want to learn on top online marketing strategies that you can apply to promote as well as market effectively your business? Then here is a great article for you!

  1. Begin an Email campaign marketing list

Starting an email campaign marketing list may appear difficult, but it’s really not. Just think about all the many emails that flood your inbox every day from companies and brands, and think about how they got that information from you. Mostly, it was through an online promotion on their website where they solicited you to sign up.

  1. Use that Email Campaign marketing list

Once you have the email marketing list, its then time to make use of it wisely to advertise your business. Email marketing is among the quickest and most effective methods to drive business traffic. If you doubt this spare a second and think of it; what you are actually doing is delivering a targeted message to your specific customer’s inboxes, as well as reaching them on their mobile device if they are online. Now you see how powerful it’s. Most importantly, it’s completely a free strategy that delivers big results especially if your emails are engaging and your call to action is strong.

  1. Develop a creative elevator pitch

You need to be marketing all the time wherever place you are. Therefore, you require to have a compelling elevator pitch. Remember, you got only 6 to 8 seconds to grab someone’s attention. If you successfully engage them, then you have got just a minute to sell your product or service. So then the need to craft a killer elevator pitch comes in.

  1. Use Social networks to communicate

Just like the email campaign list engages the customers direct. Social networks form another great haven for small business owners to advertise their …

Read More
© 2016 Jump Mix | ScrollMe by AccessPress Themes